The audience for podcasts is way up, according to the latest research by Arbitron/Edison Media Research.
Their study, The Podcast Consumer Revealed, found that:
The audience for audio podcasts grew 38% in the last year;
The audience for video podcasts grew 45% in the last year;
About 30% of regular Internet users have downloaded a podcast;
Awareness of podcasting has [...]
A new report from Nielsen on Internet video habits reveals gender differences in Internet video viewing: men like it short and sweet (YouTube), while women like to take their time and enjoy longer shows (network sites).
Women Watch More Network TV Online; Men Watch More Consumer-Generated Media
Video streams at broadcast network TV Web sites were [...]
According to a new new NYU research report - Does Chatter Matter? - user-generated content, including blogs and social networking sites, should be considered an important tool for promoting music and predicting sales.
Researchers looked at the usefulness of user-generated content in predicting sales in the music industry. They tracked the changes in online chatter for [...]
U.S. Internet users watched Internet video a record times in December, according to the latest figures from comScore.
comScore speculates that some of the increase in viewing of Internet video can be attributed to stale television content as a result of the Writer’s strike.
Research Highlights:
U.S. Internet users watched more than 10 billion videos online during the [...]
The US audience for podcasts will more than double in the next two years, growing from 6.5 million (active weekly downloaders) in 2007 to 14 million in 2009.
According to a new report by eMarketer
The total US podcast audience reached 18.5 million in 2007;
The total audience will increase by 251% to 65 million in 2012;
There are [...]
Mark Hopkins at Mashable has penned an new variation on the podcasting doom and gloom story, in response to the recent news that Wizzard Media served up 1 billion podcasts in 2007.
Hopkins acknowledges that “people do indeed love to download podcasts, and that it is a sharply growing medium.” But Hopkins goes on to argue [...]
Daily traffic to video-sharing sites such as YouTube has doubled in the last year and the number of women visiting has doubled, too.
According to the latest research by Pew Internet:
48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said [...]
The Canadian Broadcasting Corporation (CBC) announced plans Monday to make 12 more shows available by podcast on a regular basis, starting April 2. CBC Radio’s flagship newscast The World at Six, shorter hourly newscasts and political roundup The House will soon be available by podcast.
It also plans to make national network shows As It Happens, [...]
Ford has launched a new video podcast, Edge Music Videocast, that features music videos from Cat Power, the Yeah Yeah Yeahs, Wolfmother and Gomez.
The video podcast is basically a collection of four music videos, with short “Ford Edge” branding segments. Ford believes the new offering is the first sponsored video podcast of mainstream [...]
Hayden Black, Executive Producer of the video podcast Goodnight Burbank (sample below), is creating a pilot for HBO Online, according to a source close to the project.
“Hayden’s just been greenlit by HBO Online to produce a pilot for a possible new series for their website,” said the source. “The website is launching in Feb, and [...]
