A new podcasting and new media industry group, the Association for Downloadable Media (ADM) generated a great deal of discussion in the podcasting community when it was announced in July.
I caught up with two of the ADM’s founders earlier this week to get an update, and what I found out may surprise you. Susan Bratton, [...]

Podtrac today announced the Podtrac Media Planner, a new online service designed to demistify advertising in podcasts and serial video clips by helping advertisers learn about audio and video podcasts, view demographics and reach, and sample more than 4000 audio and video podcasts.
According to Podtrac, the serial nature of audio and video podcasts provide both [...]

Podtrac today announced a GoDaddy.com podcast advertising campaign on French Maid TV, a video podcast described as “yet another excuse to take a few women, put them in lingerie, and have them bounce around.”
The custom-produced episode [...]

Podtrac, a podcasting service provider, today announced it has developed the largest podcasting demographics database worldwide, with over 55,000 detailed demographic profiles, representing more than 22 million U.S. podcast listeners and viewers.
Podtrac also announced the findings from its most recent quarterly survey. According to their survey, over half (56%) of the podcast audience is listening [...]