The latest in the series of participant-organized, Open Space “unconferences,” PodCamp Seattle debuts today (June 21, 2008) at the University of Washington Communications Building.
Colleague, friend, and Edelman Digital social media expert Eric Weaver is one of the event’s organizers. He says that the focus of the Seattle PodCamp will diverge somewhat from previous PodCamps hosted [...]

As social media gets more and more popular, companies are struggling to understand what’s important, who they should pay attention to and what they should measure, according to a report by the Institute for Public Relations and Wieck Media.
Here are the highlights:

Fifty-seven percent of respondents said that social media tools are becoming more valuable to [...]

Schwartz Communications, a New England public relations agency, has introduced a new podcasting service. According to Schwartz, their offering provides quantifiable measurement of the podcast’s effectiveness as well as the ability to bundle podcasts into a comprehensive “Podbook”.
All packages include the planning, pre-production, production, post-production and evaluation needed to produce and distribute an effective, 10-minute [...]