Future For Radio “Bleak”, Despite Growth Of Online Revenue
Aug 22nd, 2008 | By James Lewin | Category: Making Money with Podcasts, iPods & Portable Media PlayersThe Radio Advertising Bureau has reported its latest revenue numbers, and, it looks “bleak” for the future of traditional radio.
On-air revenue dropped 7 percent in the first half of 2008. While other revenues, from the Internet and other sources, are growing at a healthy rate, they are not enough to balance plummeting broadcast revenues.
Here’s the [...]