Rocketboom has announced a big distribution and advertising deal with Sony Pictures, giving the daily video blog exposure and promotion across all of Sony’s IP universe: via PS/3, Bravia TV and Crackle.
We talked with Rocketboom creator Andrew Michael Baron about the deal, the future of Rocketboom and more.
Andrew Baron, creator of New York-based daily video podcast Rocketboom, sent us a note this morning, and asked that we spread the word about some job openings there:
“Rocketboom is expanding its content offerings and looking to hire several writers to join a daily team of writers for the online show. We’re looking for extremely creative, [...]
Last fall, Podtech’s then VP Robert Scoble said “Reports of PodTech’s demise are bull####!”
Now, VentureBeat reports that podcasting startup PodTech has been purchased by ViewPartner, a communications technology company. PodTech sold for under half a million dollars, a fraction of the $7.5 million invested in the company.
PodTech struggled from the beginning to find a direction, [...]
Rocketboom host Joanne Colan is leaving the show, according to a report in Valleywag:
According to a source at the Creative Artists Agency, host Joanne Colan is leaving Rocketboom, one of the Internet’s first prominent news videoblogs. During her tenure, Colan never managed to transform the show (directed by creator Andrew Baron) from a quirky but [...]
Former Rocketboom host Amanda Congdon gets profiled in the New York Times, and somehow the NYT doesn’t even cough up a link to her new video blog, Sometimes Daily.
“It’s weird,” says Congdon.
The Times article also seems fairly dismissive of everything that Congdon has done:
Ms. Congdon, 26, became the closest thing to an Internet sensation by [...]
Former Rocketboomer and ABC onliner Amanda Congdon‘ has a new gig - SometimesDaily:
The teaser proves Congdon’s still got a pair of fans - but will more tune in after her long absence from podcasting? And is Jason Calacanis still ready to fight for her like a rabid dog?
We’ll see when SometimesDaily kicks off May 5th.
Rocketboom founder Andrew Michael Baron has announced that he’s auctioning off his Twitter account:
Baron is effectively wanting to monetize the attention that his Twitter account receives. Per the eBay auction:
The winner of this auction gets my account with all of my followers. The account is in my name now, but the winner of the auction [...]
When we talked with Rocketboom’s Andrew Baron recently, he cited the idea of creating a spectacle as one of the ways to create great viral video.
“Videos of spectacle translate on the net,” notes Baron, “An idea that is very original and unique, while extreme, can be videotaped and put up on YouTube to get a [...]
TechCrunch published a controversial piece of linkbait over the Thanksgiving holiday on the “secret” strategies behind successful viral videos. The essay, by Dan Ackerman Greenberg, suggested that the days of indie video podcasts like Ask A Ninja becoming viral hits through hard work and creativity are gone.
“The Wild West days of Lonely Girl and Ask [...]
Rocketboom and Blip.tv have announced a partnership to incorporate interactive advertising into the weekday video podcast. The result is more intrusive than some other Internet video ad types, but is an interesting new ad option.
Here’s how Blip.tv’s Mike Hudack describes the system:
That new technology is an entirely interactive QuickTime overlay advertisement that looks and behaves [...]