Do Podcast Downloads Matter?
Oct 18th, 2007 | By James Lewin | Category: Podcasting StatisticsResearch by Scouta, a company that offers a podcast recommendation application for iTunes, suggests that tracking podcast downloads is far from accurate as a measure of a show’s success. According to Scouta’s Richard Giles, “Only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%.” Scouta’s numbers [...]
