Research: Nielsen Surveys Out Of Touch With Podcasts, Internet Media Use
Sep 10th, 2007 | By James Lewin | Category: Audio Podcasting, Podcasting Research, Podcasting Statistics, iPods & Portable Media PlayersResearch from Australian radio network Austereo shows that radio listeners’ attention is moving from traditional radio to podcasts and other mobile audio content. Companies that track media use, like Nielsen Media Research, haven’t caught up with people’s changing use of technology and are significantly misrepresenting media consumption, as a result.
Highlights of Austereo’s research:
Austereo estimates that [...]