John McCain’s supporters prefer to get their news and entertainment from television, while Barack Obama’s supporters tend to be “media generalists” who get their news and entertainment from assorted media platforms.
A new study by media agency MediaVest found that 65 percent of voters are paying more attention to the presidential election campaign than they did in 2004 [...]
It’s time for corporate America to take a hard look at social media.
According to the a new survey:
93 percent of Americans believe a company should have a presence in social media;
85 percent believe a company should not only be present but also interact with its consumers via social media; and
56 percent of Americans feel both [...]
As part of Google’s 10th anniversary, the company asked ten of its experts for their take on the future of the Internet.
Today they posted “father of the Internet” Vint Cerf’s take, and he keys in on two trends that we’ve focused on because of their importance to new media - mobile content creation and Internet [...]
Think new media and social networking are just for young people?
Think again.
Market Research firm The NPD Group reports that online activities once mainly popular with teens and young adults are now getting active participation by baby boomers, too:
61 percent of baby boomer Internet users (age 44 to 61) had visited sites that offer streaming or [...]
Universal McCann has published a new report that suggests that new media is rapidly becoming mainstream media around the world.
The comparative study looks at social media trends through three “waves”:
Wave 1 - September 2006
Wave 2 - June 2007
Wave 3 - March 2008
Research highlights:
Social media is a global phenomenon happening in all markets regardless of wider [...]
Tech publisher Ziff Davis Media filed for bankruptcy on Wednesday, citing a decrease in revenue from print advertising and subscriptions as contributing to its decline.
The company, which publishes PC Magazine, Electronic Gaming Monthly and a variety of web sites, has half a billion dollars in debt, but only $313 million in assets.
The company’s troubles are [...]