Podcasting continues to grow by leaps and bounds, with the total audience for podcasts increasing by 58% in under two years.
The dedicated podcast audience - those that download podcasts every day - has gone up 300% in the same time.
The Radio Advertising Bureau has reported its latest revenue numbers, and, it looks “bleak” for the future of traditional radio.
On-air revenue dropped 7 percent in the first half of 2008. While other revenues, from the Internet and other sources, are growing at a healthy rate, they are not enough to balance plummeting broadcast revenues.
Here’s the [...]
According to the most recent Tech Poll from radio research firm Jacobs Media, the audience for podcasts is up 87% year to year among rock radio listeners.
Here are some of the highlights of their research:
New technology continues to rapidly move into radio listeners’ lives. This year, the “big gainers” in terms of occupying their time [...]
The audience for podcasts is way up, according to the latest research by Arbitron/Edison Media Research.
Their study, The Podcast Consumer Revealed, found that:
The audience for audio podcasts grew 38% in the last year;
The audience for video podcasts grew 45% in the last year;
About 30% of regular Internet users have downloaded a podcast;
Awareness of podcasting has [...]
The US audience for podcasts will more than double in the next two years, growing from 6.5 million (active weekly downloaders) in 2007 to 14 million in 2009.
According to a new report by eMarketer
The total US podcast audience reached 18.5 million in 2007;
The total audience will increase by 251% to 65 million in 2012;
There are [...]
Research from Australian radio network Austereo shows that radio listeners’ attention is moving from traditional radio to podcasts and other mobile audio content. Companies that track media use, like Nielsen Media Research, haven’t caught up with people’s changing use of technology and are significantly misrepresenting media consumption, as a result.
Highlights of Austereo’s research:
Austereo estimates that [...]
Burst Media has released the results of a survey on media consumption of 18-24 year old college students, reporting that students spend more time with the Internet than with other media. Burst also reports that Internet audio and video were two of the students’ top reasons for using the Internet.
According to Burst, many students spend [...]
The New York Times today has some interesting coverage of the recent announcement of the Association for Downloadable Media, an organization that hopes to set standards for audience measurement and advertising for downloadable media.
The article takes a look at some of the reasons that some commercial podcasters see a need for the organization:
Susan Bratton, [...]
Sweden’s The Local, an English-language news source, reports that Sigbritt L??thberg, a 75-year old woman from Karlstad in central Sweden, now has the fastest home Internet connection in the world. L??thberg’s home has been supplied with a 40 Gigabits per second connection, thousands of times faster than the average residential link.
According to the report, the [...]
It looks like the high-profile negotiations between the music industry and commercial Internet broadcasters over royalty rates for netcasting traditionally licensed music is moving from the court system to the backroom.
The U.S. Court of Appeals for the District of Columbia Circuit has denied motions to stay any aspect of the ruling by the Copyright Royalty Judges (CRJs) [...]