Google announced today that its AdSense for Video program is now open to publishers. Previously, the AdSense program has focused on serving (usually) contextually relevant text-only ads.
Google’s video pilot program originally was going to serve up video-in-video advertising. However, as it has evolved, the video part has been replaced by targeted, contextually-relevant CPM banners and [...]

Online video behemoth YouTube announced today an initiative in which original content creators will now have an opportunity “to reap rewards from their work” and receive the same promotional benefits afforded to YouTube’s other professional content partners.
YouTube is inviting US and Canadian users to join their expanded YouTube Partner Program. Earlier this year, the YouTube [...]

Video sharing platform Revver now has a WordPress plug-in for users of the popular blogging application. Revver takes user-created video content, pairs it with targeted advertisements, and shares the revenue with the video’s creator. They also have an existing set of developer tools for non-WordPress users, for making video sharing websites.
Podcasting News took a look [...]

rollmio is launching a new video and blog promotion system designed to help marketers take advantage of consumer-generated advertising and consumer-generated media. Anyone can participate by registering at the site, and then either submitting videos or embedding videos published by others in blogs and Web pages.
When a marketer wants to launch a rollmio campaign, they [...]

Internet video advertising may soon be one of the fastest growing areas of net advertising, according to a report from research firm Off The Record. According to the report, advertisers are finally taking Internet video seriously.
Highlights:

Video ads are growing faster than ad execs expected.
Video ads account for only a tiny percentage of overall web ads, [...]

Prerollr has an introduced a new option for adding ads to videos embedded in blogs and other sites.
Their solution lets anyone that embeds videos from popular sites such as Google Video, YouTube, Veoh, Revver or MySpace insert banner ads that are displayed in the video window before the video plays.
If you use Prerollr, it lets [...]