Video distribution and analytics company Tubemogul reports that as many as 25% abandon online videos if the videos begin with an advertisement: Overall, 15.89% of viewers click away from a video rather than sit through a pre-roll ad. The trend is far more pronounced with top magazines and newspapers, where 24.85% of viewers click away. [...]

YouTube is cracking down on content creators whose “branded integration” [that is, product-placement, or promotional] deals haven’t been given the go-ahead from the video site. According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube [...]

From the Whispers and Rumours Department, ClickZ is saying that a mid-April YouTube redesign will prominently feature premium and long-form content — and will segregate the professional videos from the vast storehouse of user-generated content. ClickZ’s Zachary Rodgers writes: “According to two sources familiar with Google’s plans for YouTube, the new design will do away [...]

The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy Brooks of Other Than That (late of video creation site Seesmic) talks [...]

Podcasting News publisher Elisabeth McLaury Lewin talks with Revision 3 CEO Jim Louderback about what traditional media can learn about online advertising from Diggnation and other Internet TV shows.

Google announced today that its AdSense for Video program is now open to publishers. Previously, the AdSense program has focused on serving (usually) contextually relevant text-only ads. Google’s video pilot program originally was going to serve up video-in-video advertising. However, as it has evolved, the video part has been replaced by targeted, contextually-relevant CPM banners [...]

Online video behemoth YouTube announced today an initiative in which original content creators will now have an opportunity “to reap rewards from their work” and receive the same promotional benefits afforded to YouTube’s other professional content partners. YouTube is inviting US and Canadian users to join their expanded YouTube Partner Program. Earlier this year, the [...]

Video sharing platform Revver now has a WordPress plug-in for users of the popular blogging application. Revver takes user-created video content, pairs it with targeted advertisements, and shares the revenue with the video’s creator. They also have an existing set of developer tools for non-WordPress users, for making video sharing websites. Podcasting News took a [...]

rollmio is launching a new video and blog promotion system designed to help marketers take advantage of consumer-generated advertising and consumer-generated media. Anyone can participate by registering at the site, and then either submitting videos or embedding videos published by others in blogs and Web pages. When a marketer wants to launch a rollmio campaign, [...]

Internet video advertising may soon be one of the fastest growing areas of net advertising, according to a report from research firm Off The Record. According to the report, advertisers are finally taking Internet video seriously. Highlights: Video ads are growing faster than ad execs expected. Video ads account for only a tiny percentage of [...]