Do you need proof that Old Spice may be the first brand to really “get” new media? Then look no further than this video of the Old Spice man explaining how to defeat pirates and ninjas. Or his personal response to Rose McGowan:

rollmio is launching a new video and blog promotion system designed to help marketers take advantage of consumer-generated advertising and consumer-generated media. Anyone can participate by registering at the site, and then either submitting videos or embedding videos published by others in blogs and Web pages. When a marketer wants to launch a rollmio campaign, [...]