Media Budgets To Shift To Internet Video
Jul 26th, 2007 | By James Lewin | Category: GeneralAccording to a new report from the Yankee Group, a media research firm, online video will soon be a dominant component of brand advertising. They offer the following reasons:
Video conveys emotion better than text, images and audio.
Non-linear online video combines the emotive power of television with the interactivity and measurability of internet advertising.
Advertising in and [...]