Technology research and consulting firm Yankee Group today unveiled U.S. survey results that suggest that Internet video will be a standout in 2009, amidst other faltering media options. According to Yankee Group, consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as “the key platform for the delivery [...]

According to a new report from the Yankee Group, a media research firm, online video will soon be a dominant component of brand advertising. They offer the following reasons: Video conveys emotion better than text, images and audio. Non-linear online video combines the emotive power of television with the interactivity and measurability of internet advertising. [...]