Corporate Podcasting Summit Update

May 19th, 2006 | By | Category: Audio Podcasting, Corporate Podcasts, How to Podcast, Making Money with Podcasts, Podcasting Events

The Corporate Podcasting Summit, being held June 20 – 21 in San Francisco Bay, has announced its complete lineup of speakers, including enterprise podcasters and leading commentators.

The event, described as Enterprise Podcasting 101, is intended to provide podcasters and businesses the latest information on “the how, where and why of business podcasting.”

Speakers include:

  • Audrey Reed-Granger, Director of Public Relations, Whirlpool who will talk about how a podcast can be integrated into a full suite of marketing activity that reaches the consumer at their every touch-point
  • Michael Geoghegan, Official host podcast of the Disneyland Resort podcasts adds to the discussion “Leveraging the podcast to build a marketing message”
  • Susan M. Siegel, Director, Corporate Communications, BEA Systems gives her best practice for using the podcast as an internal communication tool for employees in multiple locations
  • Mat Zucker, Executive Creative Director, Johnson & Johnson brands, R/GA gives a presentation on how you can keep your brand message consistent and effective in podcasts
  • Gregg Blatt, VP of Sales Enablement, Keane Inc. gives a talk on selling podcasting within your organization and how you can roll it out and ensure success

Joining them are Paul Colligan, podcast and new media law experts Andy McCormick of MasurLaw, John Furrier of Podtech, Charlene Li from Forrester Research, Ted Murphy of MindComet, Tom Webster of Edison Media Research, Bill Flitter of Pheedo.

Full details are available at the Corporate Podcasting Summit site.

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