Nike and Apple Team Up to Launch Nike+iPod

May 24th, 2006 | By | Category: Computer Hardware, Digital Music, iPod Accessories, iPods & Portable Media Players

Nike and Apple have announced a partnership bringing the worlds of sports and music together with the launch of Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with aniPod nano.

Nikie iPod Box
‚ÄúWe‚Äôre working with Nike to take music and sport to a new level,‚Äù said Steve Jobs, Apple‚Äôs CEO. “The result is like having a personal coach or training partner motivating you every step of your workout.”

The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience.

With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes Music Store and a new personal service site help maximize the Nike+iPod experience.

‚ÄúIf you can incorporate time, distance and calories burned together and make it function for both the fitness runner and the high level athlete, it will take working out to a whole other leve,” notes Lance Armstrong, who is preparing for his first NY Marathon.

Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband, are being introduced to bring together the Nike+iPod experience with waterproof pockets that accommodate iPod nano and are designed to make it easy to operate while staying tuned to your music during an active workout.

Pricing & Availability

The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail price of $29 (US) through the Apple Store, Apple’s retail stores, Apple Authorized Resellers as well as, Niketown, NikeWomen stores and select retail stores in the US.

The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod nano with a Mac with a USB 2.0 ports and Mac OS X version 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.

13 Responses to “Nike and Apple Team Up to Launch Nike+iPod”

  1. […] The player goes beyond Apple’s Nike + iPod combination, a wireless system that connects running shoes to iPods. The system monitors your heart rate using an earphone sensor, and selects songs based on BPM and your preferences. It can also randomly remix “beat loops” to create a continuous mix adapted to your workout pace. […]

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