Harvard Business School Podcasting

Jun 1st, 2006 | By | Category: Audio Podcasting, Podcast Quickies

Harvard Business School Publishing recently introduce the HBR IdeaCast, a bi-weekly podcast featuring management ideas and commentary from the authors and editors of Harvard Business School Publishing.

Each HBR IdeaCast is approximately twenty minutes in length and is usually comprised of two segments. A recent episode discussed marketing to avatars (MP3), people’s online alter-egos.

“Podcasts have quickly become yet another way people want to receive information,” said Michelman. “We hope the HBR IdeaCast will not only serve the needs of our current readers and customers, but also will help introduce the ideas and content we publish to a new generation of managers worldwide.”Upcoming HBR IdeaCasts will include an interview with HBR senior editor Gardiner Morse on the art of making deliberate mistakes; Tamara Erickson’s take on the new ‘Middlescence’ phenomenon; and a discussion with loyalty guru Fred Reichheld about his new book, The Ultimate Question.

“HBSP collaborates to create products and services in the media that best serve our customers: individuals and organizations who believe in the power of ideas,” said Michelman. “HBR IdeaCast is just another channel for us to offer our listeners unparalleled access to the newest ideas and to the best thinkers in management.”

via HBR

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