“We are pleased with the progress we are making in providing a central marketplace for the podcast community to connect with appropriate sponsors,” said Jonathan Cobb, founder and Chief Executive of Kiptronic. “We plan to continue to ride the podcast and multimedia growth curve by offering our customers an open, dynamic and flexible approach to sponsorships.”

Kiptronic’s ad insertion technology lets podcasters add sponsorships to their content while also providing advertisers with a central exchange where they can find topical podcasts they’re interested in that accept ads. The Kiptronic Podcast Marketplace provides an open approach to developing sponsorship programs that allows the podcaster to stay in control of their content and what type of advertising runs on their podcasts.

Source: Kiptronic