Kiptronic Announces Ad Network Growth

Jun 6th, 2006 | By | Category: Making Money with Podcasts, Podcasting Networks, Podcasting Services

Kiptronic, an ad network for the podcasting industry, today announced growth milestones for its Kiptronic Podcast Marketplace.

According to the company, the network has grown to include:

  • 130 Advertisers
  • Over 450 podcasters representing 15 million monthly downloads
  • Daily growth of over four podcasters since the system launched
“We are pleased with the progress we are making in providing a central marketplace for the podcast community to connect with appropriate sponsors,” said Jonathan Cobb, founder and Chief Executive of Kiptronic. “We plan to continue to ride the podcast and multimedia growth curve by offering our customers an open, dynamic and flexible approach to sponsorships.”

Kiptronic’s ad insertion technology lets podcasters add sponsorships to their content while also providing advertisers with a central exchange where they can find topical podcasts they’re interested in that accept ads. The Kiptronic Podcast Marketplace provides an open approach to developing sponsorship programs that allows the podcaster to stay in control of their content and what type of advertising runs on their podcasts.

Source: Kiptronic

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