Japanese Podcast Listeners Wealthy and Male

Jun 29th, 2006 | By | Category: Podcasting Research, Podcasting Statistics

Nifty, a leading Japanese Internet provider, announced on June 28 the results of its latest research on podcasting users in Japan.

The company surveyed 3,449 people who subscribe to its Japanese podcasting portal, Podcasting Juice. The results show that the majority of users are men in their 30s. Of those, 30% earn 6 million yen ($52,000) or more annually, and more than 50% live in the Kanto area.

About 40% of respondents subscribe to more than five programs, and 70% use podcasting programs daily or almost daily.Furthermore, about 40% listen to or view programs for more than 30 minutes per day. About 30% use RSS readers, an indication that their net literacy is higher than that of average PC users.

In addition, about 50% of the respondents subscribe to a music download service.

via JCN

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