New England PR Firm Intros Podcasting Service

Jul 19th, 2006 | By | Category: Podcasting Services

Schwartz Communications, a New England public relations agency, has introduced a new podcasting service. According to Schwartz, their offering provides quantifiable measurement of the podcast’s effectiveness as well as the ability to bundle podcasts into a comprehensive “Podbook”.

All packages include the planning, pre-production, production, post-production and evaluation needed to produce and distribute an effective, 10-minute podcast. Schwartz can also bundle individual podcasts into what they call a “Podbook” – a series of three or more podcasts to one target audience, covering different subjects or one subject with multiple perspectives.

“For more than 15 years, Schwartz has helped companies tell compelling stories through the media, analysts, speaking engagements and other channels to realize a market advantage. Podcasts are another great tool companies can use to achieve this goal. This is a logical extension of our core offerings,” said Steve Schwartz, president of Schwartz Communications. “Schwartz works with companies to develop and create the most effective messages, and manage all the technical details needed to create a successful podcast or Podbook.”Source: Schwartz Communications
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