Podcast Monetization in Action: About Launches Sponsored Medical Podcasts

Aug 19th, 2006 | By | Category: Corporate Podcasts, Making Money with Podcasts

Prilosec advertisingAbout.com, a New York Times property, has launched a sponsored medical podcast about heartburn and acid reflux.Each podcast will be approximately three to five minutes long and will be introduced monthly. The series is the first of its kind on About.com.

The series is sponsored by AstraZeneca, a pharmaceutical company that makes Prilosec and Nexium heartburn and acid reflux medications.

“The podcasts allow us to provide educational information to patients in a unique and creative way,” said Dana Settembrino, brand communications manager, AstraZeneca.

Topic to be covered include: What Causes Heartburn; Acid Reflux and Your Diet; How to Talk to Your Doctor about Acid Reflux; Exercising with Acid Reflux; and How Stress Affects Your Acid Reflux.

According to Marjorie Martin, general manager, ABOUT Health, “Podcasts provide an exciting new format for delivering trusted health information. Users can now choose to listen online or take the information with them. This series on heartburn and acid reflux disease should provide the millions of sufferers with the tools to better manage their condition.”Dr. Mona Khanna, M.D., M.P.H. is the program’s host. “Dr. Mona” is a quadruple board-certified practicing physician and Emmy award-winning medical correspondent.
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