New Podcast Network Not Just for TWiTs

Sep 11th, 2006 | By | Category: General, Podcasting Services

Leo Laporte, host and creator of podcast this WEEK in TECH (TWiT), announced the Podcasting Network, featuring 10 technology podcasts. Each podcast provides context and analysis of all the significant areas of technology, from the foremost authorities and personalities in the field. podcasts include: this WEEK in TECH, this WEEK in MEDIA, Security Now! Inside the Net, FLOSS Weekly, The Daily Giz Wiz, MacBreak, The Tech Guy on KFI, Futures in Biotech and Radio Leo.

“We are judiciously expanding our podcast content to cover each significant area of technology with authoritative information from the foremost experts and beloved personalities that you know and trust,” said Leo Laporte creator and host of Podcast Network.

LaPorte feels the new network provides a unique opportunity for advertisers.

“We want to promote products our audience is interested in, from companies that we can endorse with utmost confidence. The unique power of advertising on the Podcasting Network is that experts provide product recommendations in the podcasts and on the website, and the audience can link directly to advertisers websites to get more information and easily make a purchase,” said Laporte.

“The Podcast Network delivers what our audience is looking for: straightforward analysis by guys with years of experience covering the industry,” said John C. Dvorak co-host of this WEEK in TECH Podcast. “TWiT gives tech enthusiasts the information they want in a format that makes the best use of down times such as their daily commute.”

“Leo Laporte and all of the Podcast hosts have developed an incredible rapport with their audiences,” said Mark McCrery CEO and Co-Founder of Podtrac. “Now advertisers can leverage this relationship to market their products and services to reach tech savvy consumers, technology business decision makers and key influencers to the fast-growing podcast audience worldwide,” said McCrery.

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