Best Buy, Rhapsody, SanDisk, Join Forces to Beat Apple

Oct 5th, 2006 | By | Category: Digital Music, iPods & Portable Media Players

Best Buy Music Store

Best Buy has joined forces with Rhapsody and SanDisk, unveiling the Best Buy Digital Music Storec. The new service is powered by the RealNetwork’s Rhapsody 4.0 music service, and features both a permanent download store and a subscription download service.

As part of this launch, Best Buy also will carry and promote the SanDisk Sansa e200R Rhapsody MP3 players, which have been optimized to work seamlessly with the Best Buy Digital Music Store. The Best Buy Digital Music Store and the Sansa e200R Rhapsody players will both be available at participating Best Buy stores as of Sunday, October 15th.

“Our goal is to deliver entertainment to our customers how, when and where they want it, and to help them have the best possible experience,” said Jennifer Schaidler, vice president of music for Best Buy. “The Best Buy Digital Music Store and Sansa e200R Rhapsody are part of that goal allowing us to provide an end-to-end digital music solution that will deliver unique content and a premium customer experience. Whether they want to purchase downloads or a subscription and have access to all the music, we’re giving consumers the ability to enjoy entertainment on their terms.”

The Best Buy Digital Music Store will launch with an exclusive track from Diddy, coinciding with his new CD, Press Play, which goes on sale October 17.

“Best Buy has always been a strong supporter of artists and a leader in the music industry, so I’m proud to help them launch the Best Buy Digital Music Store with an exclusive track,” said Sean “Diddy” Combs. “This site will give artists a great way to reach out to fans and will help fans discover new music.”

By aligning with RealNetworks and SanDisk, Best Buy leverages its position as an entertainment leader, its understanding of consumers, and the strengths of RealNetworks and SanDisk to bring an end-to-end music solution to its customers. Best Buy is the #1 retailer of MP3 players in the U.S. SanDisk is the #2 manufacturer of MP3 players in the United States, and has been growing market share rapidly over the past year. RealNetworks is the #1 digital music subscription services provider, with more than 1.6 million subscribers.

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