CBS Finds YouTube Great Way To Promote Shows

Nov 22nd, 2006 | By | Category: Corporate Podcasts, Digital Video Downloads, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Streaming Video

YouTubeOne month after launching the CBS Brand Channel on YouTube, CBS’s daily feed of news, sports and entertainment clips have become some of the most widely viewed content on the site.

CBS has uploaded more than 300 clips that have a total of 29.2 million views on YouTube, averaging 857,000 views per day, since the service launched on October 18. CBS also has three of the top 25 most viewed videos this month (Nov.1–17), including clips from CBS’s Tuesday night hit drama “NCIS,” “Late Show with David Letterman,” “The Late Late Show with Craig Ferguson” and “The Early Show.”

Ratings for the network’s late night programs, in particular, have shown notable increases. CBS’s “Late Show with David Letterman” has added 200,000 (+5%) new viewers while “The Late Late Show with Craig Ferguson” is up 100,000 viewers (+7%) since the YouTube postings started. Although the success of these shows on YouTube is not the sole cause of the rise in television ratings, both companies believe that YouTube has brought a significant new audience of viewers to each broadcast.

“Above all the other good news, what’s most exciting here is the extent to which CBS is learning about its audience as never before,” said Quincy Smith, President, CBS Interactive. “YouTube users are clearly being entertained by the CBS programming they’re watching as evidenced by the sheer number of video views. Professional content seeds YouTube and allows an open dialogue between established media players and a new set of viewers. We believe this inflection point is the precursor to many exciting developments as we continue to build bridges rather than construct walls.”

Here are the Top 15 CBS videos watched this month (as of Nov. 17):


1. NCIS/Cat Fight

Total Views: 1,603,364

2. Letterman/ Borat Meets David Letterman

Total Views: 1,057,180

3. Early Show/ Borat Vs Harry Smith

Total Views: 969,391

4. Letterman/ Bush is drinking again

Total Views: 698,806

5. Letterman/ Message About February for Bush

Total Views: 524,697

6. CBS Evening News/ Michael J Fox Talks to Katie Couric

Total Views: 465,563

7. CSTV/USC Cheerleaders: The Song Girls

Total Views: 374,623

8. CSTV/ A Field of Dreams for Judy Coffman

Total View: 358,572

9. Letterman/George W. Bush Fakin’ It

Total Views: 357,213

10. Letterman/ Dave and Bill O’Reilly

Total View: 352,747

11. Letterman/The Guy Who Swears At Dave

Total Views: 316,258

12. Ferguson/ Fun is Dangerous

Total Views: 314,093

13. Letterman/Do Maggots Go With Scorpion

Total Views: 278,283

14. Ferguson/ Bush visits the Un-Late Late Show

Total Views: 221,462

15. Ferguson/Bad Kerry

Total Views: 219,556

via YouTube & Techcrunch

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