Apple Close To Beatles iTunes Deal

Nov 27th, 2006 | By | Category: Digital Music, iPods & Portable Media Players

The Beatles on iTunesAfter years of legal battles with Apple Records over the right to use the name Apple in connection with music, Apple Computer is reported to be close to bringing the Beatles’ catalog into the digital age.

“We certainly will do everything we can to get them on iTunes,” said Apple iTunes VP Eddy Cue earlier in the year. “The Beatles aren‚Äôt available in any digital format today but they are going to be one day. We certainly hope that happens on iTunes.’‚Äô

David Munns, head of EMI North America, recently said that the Beatles would be available online soon. Apple & Apple reportedly were hoping to make an announcement to coincide with the Nov. 21 release of “Love,” a mashup of Beatles songs that serves as a soundtrack to a Las Vegas Cirque du Soleil production.

According to Fortune, the companies are currently hammering out the details of the agreement:

According to a music industry executive apprised of the talks, the parties were discussing how lengthy a window of exclusivity iTunes might get and how many tens of millions of dollars Jobs – who is said to be personally involved in the discussions – will commit to an advance for the band and marketing costs.

Also being discussed is whether the band would be willing to take two steps at the same time and endorse the iPod by allowing its music to be used in a commercial. Another scenario making the rounds is the prospect of the Beatles following U2’s example with a branded iPod. “If the Beatles were in an iPod ad, that would be humongous,” this executive said.

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