Divvycast Working With IRIS On Podcast Advertising Service

Dec 13th, 2006 | By | Category: Digital Music

Iris DistributionThe music podcasting portal Divvycast has announced a content partnership agreement with digital music distribution company IRIS Distribution. The arrangement lets Divvycast tap into IRIS’s current roster of independent record labels to supply music content for the Divvycast Label Group. The Divvycast Label Group is a collective of independent record labels that can deliver advertising from a variety of advertisers and agencies.

Labels that are part of this agreement will have access to the “Divvycast Uploader Module,” a podcast-creation utility making content from existing songs, interviews, concerts, and DJ mixes. Once the podcasts are uploaded to the Divvycast portal, advertisers can then join with the labels and dynamically insert advertising into those podcasts as they are streamed or downloaded. Labels will earn revenue from the ads placed in the podcasts.

IRIS is a digital distribution company providing technical, marketing and legal services to independent record labels and physical distributors. IRIS distributes independent record labels to digital retailers, mobile channels, as well as video outlets.

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