Melodeo Partners With Major Labels To Offer Mobile Music To China

Jan 23rd, 2007 | By | Category: Digital Music, Mobile Podcasting

Warner, Sony, Melodeo and Access China Media Solutions today announced they are working together to develop and distribute world-class solutions for delivering mobile music and multimedia entertainment to wireless customers throughout China and other Asia Pacific marketplaces and beyond.

Melodeo is known to many in the world of podcasting for its mobile podcasting offerings.

Access China Media Solutions develops cutting-edge music-based mobile platforms for wireless carriers and handset manufacturers. These platforms provide consumers with the highest-quality music experience available on the mobile handset, incorporating user-friendly interfaces and innovative mobile music products.

Warner and Sony have each made strategic investment in Access China Media Solutions, a company formed by Access and Melodeo. With this investment, Warner and Sony are now key partners in Access China Media Solutions.

“Our participation in this company is an integral part of our overall strategy to innovate and develop the legitimate music marketplace around the world,” said Thomas Hesse, President, Global Digital Business, Sony BMG Music Entertainment. “At Sony BMG we are particularly excited about the opportunities from distributing music on mobile phones in China, and this project complements our successful Chinese direct licensing activities for digital music.”

Music companies have long sought a secure, economically viable way to distribute their content in China and throughout the world. According to the companies, piracy of both physical CDs and online digital music has made these efforts difficult over the past decade. Access China Media Solutions was formed to develop solutions designed specifically to securely deliver mobile music and multimedia content to wireless customers.

“This investment by Warner Music Group and Sony BMG Music Entertainment demonstrates a strong show of faith in bringing together all the key elements to unlock the power of digital music marketing on mobile platforms,” said Wayne Zhang, CEO of Access China Media Solutions.

“Ensuring that digital music and entertainment content is delivered securely is crucial for all participants in the wireless marketplace,” said William Valenti, Founder/EVP, Melodeo. “Melodeo is committed to providing solutions that enable the delivery of on-demand digital content in the most user-friendly mode.”

Leave a Reply