Google Announces Plans For Google Video, YouTube

Jan 25th, 2007 | By | Category: Digital Video Downloads, Streaming Video, Video, Video Podcasts, Vlogs

GooTube Google + YouTubeGoogle today offered an update on its plans for YouTube and Google Video, saying that Google Video and YouTube will continue to play to their respective strengths:

Google’s strength — and its history — is grounded in search and in innovating technologies to make more information more available and accessible. YouTube, meanwhile, excels at being a leading content destination with a dynamic community of users who create, watch and share videos worldwide.

Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.

This is part of Google’s overall goal to give you the highest quality search results possible. For example, some users who do a Google search for Martin Luther King, Jr. may want to find websites about him. Others may want to see images of him. And others may want to watch video footage…

YouTube, as we’ve stated previously, will remain an independent subsidiary of Google, and will continue to operate separately. Google will support YouTube by providing access to search and monetization platforms and, when/where YouTube launches internationally, to international resources. YouTube co-founders Chad Hurley and Steve Chen and the rest of the YouTube team will continue to innovate exciting new ways for people to “broadcast themselves.”

Earlier this week, we announced one example of innovation in monetization and distribution with a new AdSense video test. We’ll be working with a wide set of content providers, grouping together high quality video content from providers with high quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. (There’s more about the test on the AdSense blog.)

Today represents just the first step in our plan to bring you a comprehensive video search and content platform. We’ll provide ongoing updates as they unfold.

By loosely integrating the two sites, Google appears to be trying to leverage the strengths of each. Google also appears to be making a play to control the nascent Internet TV market, and its associated advertising opportunties.

via Official Google Blog

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  1. […] YouTube traffic spikes around January of this year – around the time that Google announced its plans for YouTube. The market share of other video sites began to decline at the same time. […]

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