Pigsteria Shows Power Of Citizen Media

Feb 4th, 2007 | By | Category: Citizen Media, Strange

The Other White MilkThe recent “pigsteria” over breastfeeding blogger Jennifer Laycock’s controversial pro-breastfeeding “the other white milk” t-shirts appears to have come to a happy resolution.

Earlier in the week, we reported on how Laycock was being threated by The National Pork Board over the shirt, because they felt it infringed on their trademark and campaign “The other white meat.”
Laycock was surprised by the Boards threats, and she wrote an impassioned blog post to get her concerns off of her chest. “I don’t have a lot of tolerance for bullies.” Her post resulted in an outpouring of support across the Internet, and a lot of bad-publicity for the Pork Board.

It looks like the Pork Board realized that hassling an activist blogger over a t-shirt that parodied their branding in the name of a good cause would probably hurt their brand more than it would ever protect it. Laycock reports that “I have received an apology from Steve Murphy, the CEO of the National Pork Board and we are currently working toward a resolution.”

Leave a Reply