There’s No Stopping The Online Video Boom

Feb 8th, 2007 | By | Category: Citizen Media, Digital Video Downloads, General, Streaming Video, Video, Video Podcasts

More accessible technology and maturing business models are opening the floodgates for web video from both professionals and non-professionals, according to experts.

According to Jeremy Allaire, the CEO of web video provider Brightcove, the internet is rapidly moving from a “text web” to a “video web”, spurred by the dropping costs of producing and hosting video. Allaire was the keynote speaker at the Massachusetts Institute of Technology’s Enterprise Forum’s Brave New Web conference yesterday

High-quality professional video content is going online as media companies develop strategies to use the web as distribution medium, said Allaire.

“We’re right on the verge of an inflection point where the quality [of web video] will reach TV quality and the user interface will become a TV-like immersive experience. We’re likely to see a flood of quality video on the web that the rights holders have allowed to go online. Within two years, it will be a bigger category,” added Allaire.


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