Associated Press To Use “Citizen Media”

Feb 10th, 2007 | By | Category: Citizen Media

Associated Press LogoThe Associated Press and announced Friday that they have agreed to an initiative designed to bring citizen content into AP newsgathering, and to explore ways to involve NowPublic‚Äôs on-the-ground network of news contributors in AP’s breaking news coverage., based in Vancouver, is the world’s largest participatory news network with more than 60,000 contributors from 140 countries. The AP is the world’s largest newsgathering organization with a staff of more than 4,000 employees located in more than 240 bureaus in 97 countries.

The goal of the effort is to expand the world’s access to news as it happens, the companies said. In addition, it is designed to help NowPublic expand its rapidly growing network of worldwide contributors by exposing them to the opportunities they have to produce valuable news material.

The AP move is a sign of mainstream acceptance of the potential of citizen media.

“The Associated Press has a long tradition of pursuing citizen contributions in breaking news events worldwide,” said Jim Kennedy, AP’s vice president and director of strategic planning. “This relationship will make that connection even stronger and result in more news and images from people who are in the right place at the right time.”

Contributions to the AP news report from NowPublic‚Äôs network of participants could take many forms over time, said AP Deputy Managing Editor for Multimedia Lou Ferrara. “They could range from simple eyewitness accounts to originally produced content.‚Äù

In the early stages of the relationship, AP bureaus will work with NowPublic communities in selected locations on ways to enhance regional news coverage. National AP news desks also may tap the network in breaking news situations where citizen contributors may capture critical information and images. NowPublic also will help AP extend its coverage of virtual communities, such as social networks and contributed content sites, Ferrara said.

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