YouTube Viewers Prefer Homemade Videos Over Commercial Ones

Feb 25th, 2007 | By | Category: Digital Video Downloads, Streaming Video, Video, Video Podcasts

YouTubeWhile most recent coverage of YouTube has focused on the controversy over the site yanking 100,000 Viacom videos, a new report suggest that YouTube users prefer homemade videos over mainstream content.

According to research company HitWise, user-generated videos are more popular on the Youtube than commercial videos.

‚ÄúIf you look at the search terms driving traffic to YouTube, it turns out a lot of the content people are seeking is user generated,‚Äù said Bill Tancer, Hitwise’ general manager of global research. ‚ÄúI know everyone is up in arms about the Google announcement that they will have to put some copyright controls in place. But, our data is telling us that may not impact YouTube visits as much as people think it will.‚Äù

Hitwise also notes that in February, online traffic to YouTube was more than all television network websites combined.

While user-generated content may rule at YouTube, a quick look at the top YouTube videos of all time shows that at least half of the videos are either content ripped from television or videos that contain traditionally-copyrighted music. It remains to be seen how removing these videos will affect the site’s popularity.

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