MySpace Launches Take Down Stay Down Automated Video Banning System

May 11th, 2007 | By | Category: Digital Video Downloads, Internet TV, Video

MySpace today announced the launch of Take Down Stay Down, a new feature for copyright holders that prevents users from re-posting video content in the MySpace community after that content has been removed at the request of the copyright owner.

“We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers ‚Äì how to prevent copyrighted content from being re-posted by the same or a different user after it has been taken down by the copyright owner,‚Äù said Michael Angus, EVP and General Counsel for Fox Interactive Media.

Take Down Stay Down utilizes a number of steps to ensure the content is identified, taken down, and kept out of the MySpace community. When a content owner informs MySpace that a user has improperly posted its content onto MySpace Videos, not only is the video promptly removed by MySpace, but MySpace also creates a digital fingerprint of the video content and adds it to its copyright filter, which is based on Audible Magic technology.

If any user tries to upload the same content that has been removed, the filter will recognize the digital fingerprint and block the content from being uploaded. This way, when copyright owners remove content from MySpace, they will have greater comfort that it will stay down and not be reposted.

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