Coca-Cola Offering Free iTunes Tracks Across Europe

May 16th, 2007 | By | Category: Digital Music

Coca-Cola has announced that it is teaming with iTunes on Europe’s biggest music promotion ever, spanning 17 European countries and running from May until the end of August. As part of the promotion, Coke and iTunes will give away songs from the iTunes Store in over 2 billion promotional packs of Coca-Cola, Diet Coke and Coke Zero.

The on-pack promotion will offer customers the chance to win free iPods and attend some of the 100-plus Coke and iTunes sponsored summer concerts across Europe.

“Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day,” said Chris R. Burggraeve, group marketing director for the European Union Group. “European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?”

“This new pan-European initiative gives music fans across Europe the ability to download free music all summer long,” said Eddy Cue, Apple’s vice president of iTunes.

via Cnet 

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