Rocketboom Intros New Sponsorship System

Jun 4th, 2007 | By | Category: Corporate Podcasts, Digital Video Downloads, Making Money with Podcasts, Streaming Video, Video, Video Podcasts, Vlogs

Rocketboom with Joanne ColanPioneering video podcast Rocketboom has introduced a new sponsorship system, with YouTube as the first sponsor.

The show plans to charge $3,000 per episode for sponsorships, which will include:

  • Post Roll Sponsorship Gratitude. White text on black background. Company logo and byline. 7 seconds. Travels with all videos to all platforms (incl. web, phone, tv, portables). Quicktime videos online are clickable to open company website in a new browser window.
  • Company Name & Link. Travels as metadata to most platforms (inc. RSS feeds). Increases company link value across the web.
  • Sponsor Blog Entry. Click here for details.
  • Quicktime Chapter Marker. Easy access to sponsor message from chapter drop-down box.

Rocketboom has struggled to find a successful business model, despite its popularity. While it has successfully experimented with sponsor auctions, its internal struggles have interfered with its ability to develop a stable income.

“I’m extremely proud to kick off this Monday with YouTube as our first sponsor,” writes Rocketboom co-creator Andrew Michael Baron. “In my personal opinion, there is not a single other group in the world that has done more to democratize the moving image.”

More commentary at NewTeeVee

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