Bridge Ratings Intros Internet Radio Products

Jun 6th, 2007 | By | Category: General, Podcasting Services

Media analysis company Bridge Ratings and radio service provider Ando Media announced today that Bridge will now offer Ando’s suite of services designed to help Internet radio stations measure and monetize their audiences.

The arrangement lets Bridge offer Ando’s three Internet Radio products through its new division called Net Radio Data:

  • Ad Injector, an ad injection service;
  • Webcast Metrics, a 3rd party audience measurement system; and
  • Podloc, a service that tracks podcast listening

“We’ve wanted to offer Internet Radio metrics for a while,”¬ù says Bridge Ratings President & CEO Dave Van Dyke, “and Internet radio needs credibility for sales campaigns and audience trending. The power of the Internet is its ability to measure impressions and our research has shown that Internet Radio will continue to offer ever-widening audiences for advertisers and programmers alike.”

“Ando’s products are the most reliable I’ve seen.” continued Van Dyke. “It willl be a pleasure to offer Internet Radio clients of all sizes the ability to have real-time measurement of their Internet Radio audiences.”

“We look forward to working with Bridge Ratings to help standardize measurement of Internet radio audience measurement and providing them insights into internet radio listening trends and habits,” stated Robert J. Maccini, COO of Ando Media, LLC.

No Responses to “Bridge Ratings Intros Internet Radio Products”

  1. Sandi says:

    Ad Injector sounds awful!

    I don’t want ads “injected” into my podcasts!

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