Internet Video Penetration Hits 80% In UK, 76% In US

Jun 19th, 2007 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics, Streaming Video, Video

80 percent of the U.K. online population (age 15 or older who have accessed the Internet from either a home or a work computer), watched an Internet video in April 2007, compared to 76 percent in the U.S., 79 percent in France, and 70 percent in Germany, according to figures released today by comScore.

The study also reported that the average U.K. streaming video viewer initiated 80 streams in April 2007, compared to 64 streams per streamer in France and 62 streams per streamer in Germany. By comparison the average streamer in the U.S. initiated 65 streams per streamer in April 2007.

In the U.K. streamers allocated 10 percent of their total time online to viewing video.

“With 8 out of 10 people initiating a stream in the U.K., streaming is clearly mainstream and one of the more popular things to do online — up there with search, email and shopping,” stated Bob Ivins, EVP and managing director of comScore Europe. “What is particularly striking is the fact that those consumers are accessing 16 to 18 streams more, per month, than their counterparts in the U.S., France or Germany, perhaps indicating that the U.K. is further along the adoption curve in enjoying streamed video.”

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