imeem Launches Ad-Supported Interactive Music Service

Jun 21st, 2007 | By | Category: Digital Music

imeem today announced the launch of ad-supported music service that offers revenue share to artists when their music is streamed.

The service launches with three million tracks, including music from imeem’s record label partners Nettwerk, Beggars Group, Matador Records, Om Records, and XL Recordings, artists such as Jimi Hendrix, Barenaked Ladies, Public Enemy, M.I.A., Thom Yorke, Sarah McLachlan, Belle & Sebastian, and Thievery Corporation, and distributors including IODA, The Orchard, IRIS, INgrooves and Redeye Distribution.

Entry is open to any artist or content owner who would like to join, and there is no cost to music fans.

“We are excited to be a part of imeem’s ad-supported interactive music service,” said Brent Muhle, general manager, Nettwerk Music Group. “imeem allows Nettwerk to bring its artist and their music to a great community of people and music fans and now provides musicians a new source of revenue.”

imeem uses SNOCAP’s proprietary Digital Registry and content identification platform to give content owners, such as music labels and artists, the choice to make their music available for streaming by imeem users and earn income through an advertising revenue share. The imeem service automatically identifies uploaded content, determines if the content owner has permitted streaming on the imeem service, and then distributes a pro-rata share of the advertising revenue to the proper recipient. To participate in the imeem service, the rights holder must register content with SNOCAP by creating an account and uploading their tracks at

“Now, today, everyone can get what they want; fans can listen and share music and know the artists and bands they love get fair compensation for their creative work, and artists can promote their music as aggressively as they like within an artist-friendly paid offering,” said Rusty Rueff, chief executive officer of SNOCAP. ”SNOCAP’s Digital Registry will power imeem’s unique, balanced and innovative ad-supported revenue sharing program to enable artists and labels to retain control over their music and reach a massive online base of new and existing fans, who in turn will promote the artists’ music. It doesn’t get much better than this for everyone.”

No Responses to “imeem Launches Ad-Supported Interactive Music Service”

  1. Rob says:

    About a year ago a couple of start-ups announced their intentions to take the US by storm with a completely new take on ad-supported free mp3 downloads.These services promised to do what several others have tried and failed. Read this article on the problems with the models

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