AdWeek: Internet Video Going Hollywood

Jul 11th, 2007 | By | Category: Digital Video Downloads, Internet TV, Making Money with Podcasts, Streaming Video, Video, Video Podcasts, Vlogs

AdWeek has an article today looking at 60Frames, a new company that hopes to provide a platform for mainstream actors and directors to create and distribute short-form Internet videos. 60Frames is hoping that the “high-quality” content that makes movie blockbusters and hit TV shows can create the same buzz online.

60Frames is a spinoff of United Talent Agency (UTA) and advertising agency Spot Runner.

In the article, AdWeek and the industry figures they talk to appear to be completely dismissive of the current state of online video.

AdWeek’s Brian Morrissey writes “Internet video has remained mostly the stomping ground of the dramatic chipmunk, Diet Coke-Mentos fountains and Lonelygirl15.”

“When I started looking on YouTube at what was available, it became clear to me that most of what was there was not very good,” said Jeremy Zimmer, a partner at United Talent Agency. “People were excited about going online to look for video but they quickly became disenchanted because the quality wasn’t there.”

“There hasn’t been enough high-quality consistent inventory for advertisers to move their budgets online,” said former UTA exec Brent Weinstein, who will serve as CEO of 60Frames. “There’s this big gap that artists want to fill.”

By dismissing the current state of Internet video, there’s a real risk that 60Frames and mainstream Hollywood are disregarding the very types of content that have proven to be successful online.

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