The NewsMarket today launched a new service, VideoCaf√©,¬†that lets bloggers browse and embed free video content from some of the world’s leading organizations.

VideoCaf√© is designed to provide bloggers the same access to video content that television and large media sites have had in the past.¬†Initial footage available for embedding into blogs comes from Google, Yahoo!, Intel, Nintendo, AOL, Dell, Dow Chemical and others. In effect, VideoCaf√© is trying to be a “Web 2.0” style video press release service.

Unfortunately, VideoCaf√© requires bloggers to register and accept a lengthy user agreement in order to browse content and embed video. This¬†will limit acceptance of VideoCaf√©’s offering, because bloggers are used to being able to go to video sharing sites and immediately grab an embed code, without any legal mumbo-jumbo.

We’d also like to see services like VideoCaf√© offer HD tag-based video podcasts of their content, so that video podcasters¬†and vloggers could easily track content to incorporate into their shows.

As it is now,¬†it’s not clear from the VideoCaf√© site why you should sign up for the service. It’s also not clear why companies should pay to use VideoCaf√©, rather than sharing their content at sites like YouTube.

According to The NewsMarket, it currently fulfills about 30,000 requests per month for video clips from news media and expects to service at least as much demand from bloggers. Video clips are free to journalists and bloggers; revenue is generated from the organizations that want to ensure access to their content as part of their communications and marketing strategies.

According Shoba Purushothaman, NewsMarket’s CEO, “VideoCaf√© meets the rising demand for video from bloggers looking to increase their relevance and influence by providing multimedia content to their posts. As our video archive has grown, we’ve seen a sharp increase in requests from bloggers for access to the content. We now have new capabilities in our technical infrastructure designed to support the needs of bloggers who are keen to be able link to and embed video within their posts.”

Bloggers can obtain the video by either grabbing the video embed code for the content, which enables the VideoCafé player to play the content on their blog or by downloading the content using VideoCafé clip delivery system. During the initial beta period, video will be available on an invitation-only basis.