Wall Street Journal Wants To Compete With Video Podcasters

Aug 20th, 2007 | By | Category: Corporate Podcasts, General, Video, Video Podcasts, Vlogs

If there’s any doubt that video podcasting is going mainstream, the Wall Street Journal’s new video podcast should end it.

The WSJ today announced the launch of a new video podcast, Andy Jordan’s Tech Diary.¬†The show¬†chronicles the often odd stories that can be found when people and technology come together. According to the WSJ, Jordan will spend time with people and the technology they use, watching what happens to the people — and the technology.

The show plays as a sort of mainstream RocketBoom – each episode is about three minutes long, and features Jordan looking into topics like iPhone Loving or WiFi Weirdness.

“Tech Diary is an extension of Andy’s other work as a multimedia reporter covering technology,” said Jason Anders, Technology Editor for The Wall Street Journal Online. “The video podcast format is the perfect complement to the stories Andy tells so well on the quirky intersection of technology and culture.”

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