Google Turning YouTube Into Ad Platform

Oct 9th, 2007 | By | Category: Making Money with Podcasts, Streaming Video, Video

Google has announced that it is turning AdSense and YouTube into a contextual video advertising service for site owners. They’ve introduced “video units”, a new ad AdSense option for embedding video ads:

“We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.”

In a nutshell, video units display YouTube videos in a player that also displays contextual ads. Details are available at the Google site.

No Responses to “Google Turning YouTube Into Ad Platform”

  1. Eric says:

    I wonder where this falls within Creative Commons, Copyright, or other licenses that prohibit the sharing of video for monetary gain? They’re treading a fine line…


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