ShredOrDie Wants To Be The YouTube Of Extreme Sports

Oct 24th, 2007 | By | Category: Internet TV, Streaming Video, Video, a new website that wants to the be YouTube of extreme sports, launched today. The site is a collaboration between the creators of and skateboarding icon Tony Hawk. features action sports videos, with an emphasis on skate, snow, surfing, BMX, motocross and action sports culture. Tony Hawk provides creative direction and a bit of extreme sports star legitimacy. The site makes use of a “shred” or “die” voting system designed to uncover and highlight the best possible content.

“I’m excited to be a part of Shred or Die because I like the idea of creating a site where action sports fans can find content from professional and non-professional athletes, as well as creating their own and sharing it. The action sports community has a unique camaraderie and I want our site to reflect that,” said Hawk.

“I have also been interviewing various celebrities during my extensive travels, creating clips called ‚ÄòDissent TV,‚Äô” added Hawk. These include athletes, artists and actors like Lance Armstrong, Shaun White, Ryan Sheckler, Ed Helms, Bam Margera, Christian Slater and Isaac Brock, all of which will be exclusive to ‚ÄúDissent TV‚Äù will be a regular feature on the site.

The meat and potatoes of the site, though, are extreme sports videos, like this chestnut of Mike “Rooftop” Escamilla doing tricks while on fire:

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