Why No Podcasts At Apple’s UK Stores?

Nov 5th, 2007 | By | Category: Audio Podcasting, iPods & Portable Media Players, Video, Video Podcasts

A reader, Graham Pollard, wrote us, wondering why podcasting hasn’t seemed to reach Apple’s UK stores.

Pollard is a big fan of podcasts, and dropped by the Apple store recently on a visit to London, so he could check out the latest iPods.

He writes:

“I was quite surprised to find that at the nano “bench”,¬ù with 8 working nano’s on display,¬† none of them had podcasts loaded. In fact, the opening screen did not have Podcasts selected as an option.”

“I moved on to the Touch iPod “bench”¬ù and found that all 8 working Touch iPods were also devoid of podcasts, both audio and video. This time I asked a personal shopper for help and her first words were ‘I am not sure podcasts are available on the Touch – lets check!'”

“No podcasts of any nature were to be found anywhere in the store on a Touch iPod.”

It’s easy to imagine that people looking for iPods at Apple’s London store could leave with no idea that the devices support podcasts, or that the 125,000+ podcasts listed in iTunes even exist.

In our experience in the US, Apple Store iPods and AppleTV’s feature a small selection of podcasts. So why no podcasts in the UK?

If you’ve got any insight on this, let us know in the comments!

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