Why Universal Music Has No Digital Music Strategy

Nov 27th, 2007 | By | Category: General, Strange

Universal MusicThe December issue of Wired has a profile of Universal Music Group CEO Doug Morris that reveals why Universal has seemed to be aimless in its reaction to the growth of Internet music.

“There’s no one in the record industry that’s a technologist,” Morris explains. “That’s a misconception writers make all the time, that the record industry missed this. They didn’t.”

“They just didn’t know what to do,” says Morris. “It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?”

“We didn’t know who to hire,” he says. “I wouldn’t be able to recognize a good technology person ‚Äî anyone with a good bullshit story would have gotten past me.”

In the past, Morris has called iPod owners thieves, saying “These devices are just repositories for stolen music, and they all know it.”

via NewYorkMag

No Responses to “Why Universal Music Has No Digital Music Strategy”

  1. Hang on a second, isn’t the job of management to manage? Surely if YOU dont’t understand how to deal with the impact of a tidal wave approaching your shore you had better find someone that can? To say they did not know who to call, jeez thats your job as a top manager being paid millions isnt it to be able to find SOMEONE or at least someone that can find someone else, etc, etc, etc? What a cop out?!

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