Yo Gabba Gabba Just As Big Online As Off

Dec 3rd, 2007 | By | Category: Internet TV, Streaming Video, Video

If you haven’t seen Yo Gabba Gabba yet, sorry if we just ruined the rest of your week. This stuff is insanely catchy, more than a bit weird and you’re probably going to be singing “there’s a party in my tummy” for days.

You have our apologies.

But the real blame goes on NickJr. They’ve figured out how to make kids shows that are popular on TV – but even more popular online. Here’s what Ad Age has to say about the show:

Since premiering in June, it’s become a modest hit for Nick Jr., with 4.4 million total viewers tuning to see the first five episodes, according to Nielsen. But on NickJr.com, clips of the show have been bringing “Lazy Sunday” levels of viral buzz, with 17.8 million streams on the Nick Jr. video player since June 25, according to Nielsen’s Omniture SiteCatalyst.

The online popularity of the show is not accident. It reflects the fact that Nick is giving equal attention to online viewers:

“Kids are multitasking and experiencing their entertainment on multiple platforms, so convergence is key when it comes to our programming,” says Nickelodeon’s Steve Youngwood. “It’s a natural part of our strategy to dually program big TV events.”

While the shows are for kids, they are equally designed to appeal to adults:

“What we try to do with all our shows is create a dual appeal and entertain the parents,” says Nick Chief Marketing Officer Pam Kaufman, “but there were a lot of blog entries about bands like the Aquabats or the Shins being on the show. And these are people who are single, not parents, and aware that it’s a preschool show.”

In addition to appealing to hip music bloggers to get some viral love, NickJr is appealing to the Make DIY set by offering craft projects, like this Muno pillow:

Muno pillow

We’d like to see Nick Jr offer Yo Gabba Gabba as a video podcast, too. They’re getting kids (and our) attention on TV and online. Why not extend that onto iPods, iPhones, Zunes and other portable media players?

5 Responses to “Yo Gabba Gabba Just As Big Online As Off”

  1. info says:

    So yummy!

    So yummy!

  2. podcastmama says:

    The sad part with the forlorn little green beans, that almost made me need to turn off the computer and go cry. They were so lonely! And all they really wanted was to party, party in my tummy.

    Is that so much to ask?

  3. Jason says:

    Today I re-watched the episode with Leslie Hall (of gem sweater fame). Even the little kids had gold pants and bejeweled shirts. I swear this show is as much for we parents as for our kids. I love it.

  4. Joe says:

    My name is Joe.

    I like to dance.

  5. Damon says:

    Fantastically done great job! My children ,and I dance to these songs all the time they love the music. Quite frankly i"m becoming a fan as well thanks for the great tunes!!

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