More Women Than Ever Hitting Online Video Sites

Jan 10th, 2008 | By | Category: General, Podcasting Statistics

Not My Boyfriend's Computer

Daily traffic to video-sharing sites such as YouTube has doubled in the last year and the number of women visiting has doubled, too.

According to the latest research by Pew Internet:

  • 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
  • 15% of respondents said they had used a video-sharing site “yesterday” — the day before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007
  • Nearly a third of wired young adults (30%) watch a video on a site like YouTube on a typical day and fully a fifth of online men (20%) do the same.
  • The percent of women who visit a video site on an average day jumped from 5% to 11%.
  • The percent of those ages 30 to 49, whose use on a typical day increased from 7% to 14% (or an increase of 100%)
  • The percent ofhigh school graduates, whose use on a typical day grew from 5% to 13% (or an increase of 160%).

The spread of broadband is partially responsible for the increased popularity of video sites. The survey found that 54% of all adults now have high-speed connections at home.

Image: Lady Pain

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