User-Generated Content Key To Music Sales

Feb 13th, 2008 | By | Category: Digital Music, Podcasting Law, Podcasting Research, Podcasting Statistics

According to a new new NYU research report – Does Chatter Matter? – user-generated content, including blogs and social networking sites, should be considered an important tool for promoting music and predicting sales.

Researchers looked at the usefulness of user-generated content in predicting sales in the music industry. They tracked the changes in online chatter for a sample of 108 albums for four weeks before and after their release dates.

They found:

  • the volume of blog posts about an album is positively correlated with future sales
  • greater increases in an artist‚Äôs Myspace friends week over week have a weaker correlation to higher future sales
  • traditional factors are still relevant ‚Äì albums released by major labels and albums with a number of reviews from mainstream sources like Rolling Stone also tended to have higher future sales

“The results of this study suggest that user-generated content should be considered seriously by record labels,” note the report authors.

This echoes something we’ve said for several years: the music industry should take audio podcasts and other user-generated content seriously. The people creating podcasts other Internet media are some of music’s biggest fans and are influencers, too.

In other words, a little love for podcasters could go a long way.

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No Responses to “User-Generated Content Key To Music Sales”

  1. Taylor says:

    This is a very interesting article. We specialize in user generated music content at our website . I ran across this article while researching some ideas for user generated content.

    This article was very helpful and bolstered some ideas of my own.

    One thing that I have learned which works really well, is participating in music forums that allow you to put your website in your signature when posting. We have a forum at our website, and we allow this.

    I would also google music forums and see what you can find that way.

    Hope this helps,

    Taylor Reaume

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