Men Want It Quick And On Demand; Women Like To Take Their Time And Enjoy It

Feb 15th, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics

A new report from Nielsen on Internet video habits reveals gender differences in Internet video viewing: men like it short and sweet (YouTube), while women like to take their time and enjoy longer shows (network sites).

Women Watch More Network TV Online; Men Watch More Consumer-Generated Media

The Spectacle Of French Maid EveVideo streams at broadcast network TV Web sites were nearly two times more likely to be viewed by women age 18-34 than men, who accounted for 22 percent and 12 percent of streams, respectively.

For the top four Consumer Generated Media Web sites, streams were two and a half times more likely to be viewed by men 18-34 than women, who accounted for 27 percent and 11 percent of streams, respectively.

It’s too early to know if this represents a long-term trend, or if this is more a reflection of the fact that so many podcasts and YouTube videos primarily target mens’ interests.

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3 Responses to “Men Want It Quick And On Demand; Women Like To Take Their Time And Enjoy It”

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