People Nows Spend Twice As Much Time On The Internet As Watching TV

Feb 25th, 2008 | By | Category: Internet TV, Podcasting Research, Podcasting Statistics

People now spend twice as much time surfing the Web as they do watching TV, according to new research from IDC.

IDC surveyed nearly one thousand Internet users for the survey. They found that:

  • The Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the total time spent each week using all media (70.6 hours).
  • People spend twice as much time on the Internet as they spend watching television (16.4 hours).
  • People spend eight times as much time on the Internet as they spentd reading newspapers and magazines (3.9 hours).

“The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media,” said Karsten Weide, program director, Digital Media and Entertainment at IDC. “This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising.”

The data also show that consumers tend to use the media they grew up with. The older the respondents, the more they consume TV, newspapers, and magazines; the younger they are, the more the Internet displaces usage of traditional media.

Using search engines (84% of respondents), mapping and navigation services (83%), personal research (77%), and using email (76%) are the most frequent online activities.

Tags: , , ,

5 Responses to “People Nows Spend Twice As Much Time On The Internet As Watching TV”

  1. […] Podcasting news offers us an article with some amazing statistics about Internet usage: […]

  2. […] People now spend twice as much time on the internet as watching TV. […]

  3. […] Podcasting News reports that trend observers IDC put out a press release February 19 stating that online consumers spend twice as much time watching videos online than they do watching TV. […]

  4. […] Events: Chia-Lin will be speaking at the Spring Von Conference in San Jose in March; Steve will likely attend the Web 2.0 Conference in April Jobs: Jake Shapiro of PRX is looking for Social Media Co-Curators for the BallotVox coverage of Campaign ‘08. iTunes is now the second biggest U.S. retailer of music, second only to Wal-Mart. Random House will start selling their audiobooks without DRM in mp3 format. What does this mean for Audible and its acquisition by Apple COO Tim Cook has stated that the iPhone isn’t necessarily tied to the current “single carrier” model, as it has been. Steve wonders is Apple will release and unlocked phone of any sort – including CDMA. He also wonders if this statement is a result of Google’s strategy for Android. Apple is planning to announce the availability of its SDK and corporate support for Microsoft Exchange groupware systems. Sign me up! (Well, after they add 3G support, too…) Google is rumored to be exploring a purchase of 20% of Yahoo stock in order to put a halt to the acquisition attempt by Microsoft. John Battelle says that everyone is in the media business. We delve into the nuances of Battelle’s assertion, the separation of media and commerce and the concepts of engagement and attention. People spend nearly half of their media time online according to a research report by IDC, but only about 10% of media dollars ($21 billion in 2007, according to the IAB) actually flow in that direction. Steve asks, “When will we merge the measurement of online and TV?” John answers, “Never.” Of course there are attempts by companies like Nielsen to get a better view on holistic media consumption of panels of people. Steve asks, “Will broadcast media become the modern day version of AM radio, taking a back seat to IP-based media distribution?” Yes. Of course. We push Steve on his downloadable video vs. Blu-Ray prediction. He maintains that the tipping point toward downloadable video will begin in 2 years time. Steve launches into a diatribe on the future of media distribution. John parries by informing the crew that NetFlix – a company that distributes round discs that contain digital media – has raised its outlook for the coming year. […]

  5. […] 1. Time. A neighbor asked Becky once where we got the time to hang out in the front yard every afternoon. “I don’t have that kind of time,” they said.  We once thought that too but we were wrong.  In 2008 Americans, on average, spent 2.3 hours a day watching television (that’s 16.4 hours a week or two nights of sleep or 900 miles of travel by car).  That’s less than we spent on television during the pre-Facebook and blog days but still a big chunk of time.  We got those hours back when we tossed the TV. (Source) […]

Leave a Reply