CBS Moblogic Taps Into Video Podcasters’ Experience

Mar 7th, 2008 | By | Category: General

moblogic.jpgCBS Interactive, a division of old-media television network CBS, announded yesterday the debut of MOBLOGIC, a new daily web video show.

MOBLOGIC, which begins airing episodes today, paints itself as offering “news and politics with attitude.” The show will be hosted by Lindsay Campbell, the former host of video podcast Wallstrip (which started out as an independently-produced show, but is now also owned by CBS). The Moblogic website says the show will “put the news cycle in perspective by talking to ordinary people on the street.”

Rather than trying to reach out to new media consumers by repackaging mainstream content on the web, CBS Interactive is making clever use of the experience and expertise of podcasters in the creation and production of the show, engaging the writing and production talents of Adam Elend and Jeff Marks, who also currently work on Wallstrip.

The introductory video clip made us feel as though they’re either trying to be very cutesy-clever, or they don’t really know what it is they want to be or do. We’ll check back next week to see how that goes.

A launch party is being held tomorrow in Austin, Texas at the South by Southwest (SXSW) music festival.

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