IAB Launches Streaming Ad Metrics Standards

Jun 16th, 2008 | By | Category: Internet TV, Streaming Video, Video

The Interactive Advertising Bureau (IAB) today announced the release of its Digital Video In-Stream Ad Metrics Definitions.

The objective for the new document is to standardize the definitions of the most commonly used streaming advertising formats.

The document focuses on:

  • Linear Video Ad With or Without Companion Ad
  • Linear Video Interactive Ad
  • Non-linear Overlay Ad
  • Non-linear Non-Overlay Ad

“Metric definition alignment is one of the most important things that we can do as an industry to hasten advertiser adoption of digital video,” said Joey Trotz, Senior Director, Turner Broadcasting and co-Chair of the IAB’s Digital Video Committee.

To view the definitions, go to: www.iab.net/dv_metrics_definitions.

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